🚀 We're Exploring This Opportunity — More to Come Summer 2026
The GaiaCrete® Dealer Program is in development. Stay tuned for territory applications and training details.
Become Mr Hemp House™
of Your Area
The healthy home revolution is here. Contractors who act now will own the most profitable territory in building — GaiaCrete® bio-based insulation with exclusive rights, full training, and a proven business model.
Show Clients the Transformation
These before/after comparisons sell | Mr Hemp House™
Toxic drywall, fiberglass batts, plastic vapor barrier — off-gassing VOCs
GaiaCrete® hempcrete, lime clay plaster, MgO board — zero toxins
$3,200
est. annual savings
Family time up 2.4 hrs/week
happiness
Illustrative scenarios based on a 2,000 sqft home with U.S. average utility rates. Individual results vary by climate, home size, and existing assembly — see our cost calculator for a personalized estimate. We do not make medical claims.
The Opportunity Is Massive
20%+
Annual market growth in healthy home materials
$4.2B
Projected bio-based insulation market by 2030
89%
Of homeowners concerned about indoor air quality
750+
Cities with zero hemp insulation dealers
What You Get as a Dealer
This isn't a franchise fee with fine print. It's a partnership built for contractors who want to lead the healthy home market.
Exclusive Territory
Lock in your metro area. No other MHH dealer competes in your zone — every lead in your territory is yours.
Full MHHU Training
Complete certification through Mr Hemp House University™ — installation, sales, assessment, and business operations.
Premium Margins
GaiaCrete® commands 2–3× the margin of spray foam or fiberglass. One project can pay for your entire dealer investment.
Qualified Lead Flow
MrHempHouse.com generates thousands of monthly visitors. Leads in your territory are routed directly to you.
Brand Authority
Leverage America's #1 hemp insulation brand. Co-branded marketing, branded truck wraps, uniforms, and signage included.
Turnkey Business Model
We've built the playbook — pricing, proposals, CRM, scheduling, follow-up. You focus on installations, we handle the systems.
Revenue Comparison: Old vs. New
Conventional Insulation
- ✕ Razor-thin margins (10–15%)
- ✕ Race to the bottom on pricing
- ✕ Commodity product, no differentiation
- ✕ Health liability from spray foam & fiberglass
- ✕ No recurring revenue streams
~$150K–$250K/year
MHH Dealer (GaiaCrete®)
- Premium margins (40–60%)
- Zero local competition (exclusive territory)
- Patented product, branded authority
- Health-first positioning = premium clients
- Assessment upsells + product sales recurring
$350K–$750K+/year
How It Works
Apply Online
Fill out the dealer application below. Tell us about your business, experience, and target market.
Discovery Call
We'll schedule a 30-minute call to discuss territory availability, investment levels, and answer all your questions.
MHHU Certification
Complete our hands-on training program — GaiaCrete® installation, Home Health Score, and the MHH business model.
Launch Your Territory
Go live with your exclusive territory, branded materials, lead flow, and ongoing support from the MHH national team.
"I was doing spray foam for 12 years and hated the health risks. Switching to GaiaCrete® through MHH was the best business decision I've ever made. My margins tripled and I actually feel good about what I'm putting in people's homes."
— MHH Dealer, Southeast Region
Frequently Asked Questions
How much does it cost to become a dealer?
Investment levels vary by territory size. Contact us for a personalized quote based on your market. Financing options are available for qualified contractors.
Do I need hemp building experience?
No. Our comprehensive MHHU certification program trains you from the ground up — GaiaCrete® installation, healthy home assessment, sales, and marketing. Many of our top dealers came from conventional insulation, HVAC, or general contracting.
What territories are available?
We're actively expanding in all 50 states. Territories are assigned exclusively — first come, first served. High-demand metros are filling fast.
How much can I earn as a dealer?
Bio-based building commands premium pricing — 2–3× the margin of conventional insulation. A single GaiaCrete® retrofit generates $15,000–$50,000+ in revenue. Top dealers are on pace for $500K+ annually.
Apply to Become a Dealer
Fill out the form below and our team will reach out within 24–48 hours to discuss your territory and next steps.
Reference project for cold-climate dealers: the planned Minnesota Healthy Home Project.